The looming crisis in brand value and how to avoid it
John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Read more...AD AGE LIST OF TENS: Books You Should Have Read
800-CEO-Read: Best Advertising/Marketing Book of 2008
Miami Ad School Podcast, with Pippa Seichrist
Karlene Lukovitz, MediaPost's Marketing Daily
Stephen Turner, Library Journal
David Kilburn, The Korea Times
John Comments on ChangeThis Blog
John's Post Card from Argentina
Interview with Anna Farmery of The Engaging Brand 11/7 podcast
John at El Ojo 10/30 podcast
Blog Talk Radio - Biznik Live 11/5 podcast
The Brand Bubble Interview 10/14 video
John Gerzema Interview 10/16 podcast
Brand Bubble Overview 10/16 slideshow
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