I was honored to speak at the El Sol a marketing festival in San Sebastian this past Friday. Here is the presentation I gave, which is the Calamity presentation with a few new examples added in the last few weeks. As always I encourage you to follow me on twitter @johngerzema.
Thanks to all the folks at El Sol for putting on a great festival in an amazing place. I look forward to continuing the conversation.
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John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. 

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