About THE BRAND BUBBLE
Customer surveys show that the number of high-performance value-creating brands is diminishing across the board. Yet at the same time, businesses and financial markets keep raising brand valuations. The result? A brand bubble that could erase large portions of intangible value in your company and send another shockwave through the global economy.
The Brand Bubble provides both analysis and solution.
John Gerzema is Chief Insights Officer for Young & Rubicam Group.
One of the early founders of account planning in American advertising,
John has guided brand strategies to global business and creative
acclaim. Previously, John ran Fallon's international network and
founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo.
He holds a master’s degree in integrated marketing from the
Medill School of Journalism at Northwestern University and
a B.S. in marketing from The Ohio State University.
John Gerzema is Chief Insights Officer for Young & Rubicam Group.
One of the early founders of account planning in American advertising,
John has guided brand strategies to global business and creative
acclaim. Previously, John ran Fallon's international network and
founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo.
He holds a master’s degree in integrated marketing from the
Medill School of Journalism at Northwestern University and
a B.S. in marketing from The Ohio State University. 
Ed Lebar is a widely respected economist, who oversees BrandAsset®
Valuator consulting across all lines of business and worldwide accounts
with Young & Rubicam Group. Under his leadership, BAV has grown
to include over 600,000 consumers, 30,000 brands in 48 countries,
and 240 studies. Ed is a former professor of economics at
The City College of New York and Finch College.
Ed Lebar is a widely respected economist, who oversees BrandAsset®
Valuator consulting across all lines of business and worldwide accounts
with Young & Rubicam Group. Under his leadership, BAV has grown
to include over 600,000 consumers, 30,000 brands in 48 countries,
and 240 studies. Ed is a former professor of economics at
The City College of New York and Finch College.